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Big Boys Toys 2018 takes place from 16-18 November at the ASB Showgrounds, Greenlane. This 20th Anniversary Show will be the most dynamic event yet with some outstanding features and a great entertainment schedule.

Contact Us
Overall the weekend was an exceptional success, allowing everyone to get up close to some of the most powerful and exotic cars in the country. We can’t wait to return next year!

Anthony Glover
Marketing Manager (Giltrap Group)


The quality of people coming through Big Boys Toys was superior to other shows we have attended. We had some really strong interest.

Stephen Kenchington
General Manager (Motorcorp)

There were 32,529 attending the
2017 Auckland Big Boys Toys

Friday 0

Saturday 0

Sunday 0

Gender

Male 71%
Female 29%

Age Groups

27% – 25-34 years
21% – 35-44 years
24% – 45-54 years
28% – Other

Salaries

7% – $200,000+
14% – $120,001 – $199,999
21% – $80,001 – $120,000
29% – $40,001 – $80,000

Desired Feature

Cars and
motorcycles 41%

Communication

76% elected to receive news about next years Big Boys Toys event

Advertising

Sourced from
digital marketing

Return

Visitors planning
to return

Satisfaction

94% flagged satisfied
or very satisfied (up 15% since 2016)

Shopping

75% intend to make
a purchase (excluding
food and drink)

Location

78% from Auckland
6% from Hamilton
4% from Northland

Attendees

There were 32,529 attendees at the 2017 Big Boys Toys. (up 15% since 2016)

Recommendation

98% of visitors will recommend Big Boys Toys to others

Time Spent

57% intended to stay 3-4hrs
30% intended to stay 5hrs or more

Past Visitors

37% of visitors were attending Big Boys Toys for the first time. 35% have attended 3 or more times previously.

If you would like to apply for an exhibitor space or find out more then download our proposal or get in touch now.
Download now

DIRECTORS

Dean Wilson
021 637 636
dean@bigboystoys.co.nz

Simon Keely
021 534 911
simon@bigboystoys.co.nz

Lisa Brogden
021 278 0002
lisa@smcevents.co.nz

Luke Bowater
021 023 61221
luke@bigboystoys.co.nz

PHYSICAL

Ph. (09) 523-4212
Fax (09) 523-5201

PO Box 74-081
38 Mount Hobson Road,
Auckland 1543


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