Big Boys Toys 2018 takes place from 16-18 November at the ASB Showgrounds, Greenlane. This 20th Anniversary Show will be the most dynamic event yet with some outstanding features and a great entertainment schedule.
Overall the weekend was an exceptional success, allowing everyone to get up close to some of the most powerful and exotic cars in the country. We can’t wait to return next year!
Anthony Glover
Marketing Manager (Giltrap Group)
The quality of people coming through Big Boys Toys was superior to other shows we have attended. We had some really strong interest.
Stephen Kenchington
General Manager (Motorcorp)
There were 32,529 attending the
2017 Auckland Big Boys Toys
2017 Auckland Big Boys Toys
Gender
Male 71%
Female 29%
Age Groups
27% – 25-34 years
21% – 35-44 years
24% – 45-54 years
28% – Other
Salaries
7% – $200,000+
14% – $120,001 – $199,999
21% – $80,001 – $120,000
29% – $40,001 – $80,000
Desired Feature
Cars and
motorcycles 41%
Communication
76% elected to receive news about next years Big Boys Toys event
Advertising
Sourced from
digital marketing
Return
Visitors planning
to return
Satisfaction
94% flagged satisfied
or very satisfied (up 15% since 2016)
Shopping
75% intend to make
a purchase (excluding
food and drink)
Location
78% from Auckland
6% from Hamilton
4% from Northland
Attendees
There were 32,529 attendees at the 2017 Big Boys Toys. (up 15% since 2016)
Recommendation
98% of visitors will recommend Big Boys Toys to others
Time Spent
57% intended to stay 3-4hrs
30% intended to stay 5hrs or more
Past Visitors
37% of visitors were attending Big Boys Toys for the first time. 35% have attended 3 or more times previously.
If you would like to apply for an exhibitor space or find out more then download our proposal or get in touch now.
Download now
DIRECTORS
Dean Wilson
021 637 636
dean@bigboystoys.co.nz
Simon Keely
021 534 911
simon@bigboystoys.co.nz
Lisa Brogden
021 278 0002
lisa@smcevents.co.nz
Luke Bowater
021 023 61221
luke@bigboystoys.co.nz
PHYSICAL
Ph. (09) 523-4212
Fax (09) 523-5201
PO Box 74-081
38 Mount Hobson Road,
Auckland 1543